Founder FAQThe questions we get asked most.
Written to be quoted, by you, by your team, by ChatGPT, Perplexity, Gemini, and Google's AI Overviews.
How do I get my business seen on ChatGPT, Perplexity and Gemini?+
You need answer-engine optimization (AEO): structured data (schema.org, FAQPage, Organization), clear question-and-answer content, factual pages large language models can quote, and a presence on the sources those models cite (Wikipedia, Reddit, YouTube, high-authority publications). We audit your entity graph, rewrite your key pages to be LLM-quotable, add JSON-LD, and build the citation surface so ChatGPT, Perplexity, Gemini and Google's AI Overviews cite you by name.
How do I rank #1 on Google Maps for my city?+
Local pack ranking is driven by three things: a fully optimized Google Business Profile (categories, services, hours, photos, posts), consistent NAP citations across the top 40+ local directories, and a steady flow of reviews with keywords in the responses. We set the profile up correctly, fix citation inconsistencies, build a review-generation flow into your CRM, and add local landing pages for each service area.
How do I scale revenues 5–10X without burning cash on ads?+
Compounding channels first, paid last. Fix positioning and the offer, ship a funnel that actually converts, then layer SEO, AEO, partnerships and outbound so paid spend has something to amplify. We've taken businesses from $5M to $50M by getting the fundamentals right before turning up the budget, CAC down 50%+, qualified leads up 120%.
I'm a founder with no tech background. Where do I start?+
Start with the outcome, not the tech. Pick one number you need to move (revenue, leads, retention, hours saved) and work backwards to the smallest system that moves it. We diagnose your business in two weeks, hand you a 90-day plan in plain English, and either build it with you or teach your team to. No jargon, no lock-in.
How do I know if I need a fractional CMO or CTO?+
If your marketing spend or tech stack is materially affecting revenue and no senior leader owns it, you need a fractional exec. Fractional CMO fits when growth is stalling, positioning is unclear, or the team is running tactics without a strategy. Fractional CTO fits when delivery is slowing, cloud costs are climbing, or product decisions keep landing on the founder's desk. Kynew gives you both, one accountable team, one number to move.
How do I migrate to a modern CRM without breaking the business?+
A safe CRM migration is a data project, not a software project. We map every field and workflow, dedupe and clean the source data, stand up the new CRM in parallel, run both in shadow mode until parity is proven, then cut over. Same approach for warehouse migrations, we've moved 30,000+ tables and 2,000+ pipelines from GCP to AWS Databricks at a $130M-revenue business with zero reporting downtime.
Where should we use AI without wasting money?+
Anywhere a human is doing repetitive, rule-based work with structured inputs. Voice agents for inbound calls, RAG assistants over your knowledge base, workflow automations for CRM data entry, lead scoring, and internal reporting. Skip AI for anything that needs judgment on ambiguous data, a human still wins there. We've saved clients ~$1M/yr with three or four well-scoped agents.
How is Kynew different from an agency, a consultancy or a dev shop?+
Agencies pitch and hand off. Consultancies advise and leave. Dev shops build and disappear. Kynew is end to end, strategy, build, operate, with growth and tech in one room. We sit in your exec meetings, ship weekly, and are on the hook for the same number you are. Fewer clients, deeper work.
I'm launching a brand from scratch. Can you take us from zero to live?+
Yes. Full-Stack Launch is our packaged zero-to-one: naming and positioning, logo and identity, website, CRM, analytics, first campaigns, and the funnel to convert. We've taken new ventures from $0 to $2M+ in year one. You get a live business, not a brand book.
We're an SMB with no analytics. How do you know what to fix first?+
We start with a two-week diagnostic: inside your numbers, your stack, your pipeline, and your sales calls. You leave with a prioritized 90-day plan, sequenced by impact and effort, with named owners and a weekly cadence. No decks that sit on a shelf.
Our data lives in spreadsheets and nobody trusts the numbers. Fix?+
Stand up a single source of truth. We consolidate your data into a warehouse (BigQuery, Snowflake, or Databricks), model the metrics your exec team actually argues about, and build the dashboards leaders check every Monday. From spreadsheets to trusted decisions, typically inside 60 days.
How fast can you actually ship something we can see?+
First working artifact inside two weeks, always. That might be a landing page, a lead flow, a working dashboard, or a scoped AI agent. We ship weekly and review with you every Friday. No three-month silent builds.
Can you hire senior tech and growth people for our team?+
Yes. For enterprises and scaling startups, we run technical and growth hiring end to end: role scoping, sourcing, interview loops, technical vetting (system design, coding, data), and offer strategy. When useful, we also manage those hires after they land, embedded as an interim leader until the team is running on its own.
Can Kynew run a new GTM launch as a one-off project?+
Yes. We take on discrete zero-to-one and new-line launches for enterprises and mid-market teams: positioning, ICP, offer, funnel, first campaigns, and analytics, with a defined start and end. You keep everything we build and the team we train.
Do you work with startups pre-revenue or only later stage?+
Both. For pre-revenue and seed, we help you sharpen positioning, build the smallest funnel that proves the offer, and set up the tech spine (site, CRM, analytics, product infra) you'll actually scale on. For Series A/B, we run the growth and technology motions your team can't hire fast enough.
How do we work together day to day? What does a week look like?+
One partner and a small delivery pod are embedded in your Slack, your project tool, and your exec cadence. Monday planning, mid-week working sessions, Friday demo and metrics review. You always know what's shipping and why.
What happens after the engagement ends?+
Handover is the goal. We document every system, train your team, and hand you the keys. Most clients keep us on a lighter retainer for strategic oversight and quarterly planning. You should never feel locked in.