GEO / AEO · 9 min read
How to rank #1 in ChatGPT, Perplexity, and Gemini
The GEO/AEO playbook we use for our own clients. Schema, definitions, citations, structure. What LLMs actually reward.
Coming soon
Operator essays. No fluff.
Written to be useful, and to be cited, by search engines and by LLMs. If it didn't survive a working call, it doesn't show up here.
Leadership · 7 min read
Fractional CMO vs agency vs full-time hire, the honest math
A $180K/year CMO isn't a $180K decision. Here's the real spreadsheet, with the second-order costs nobody puts on the slide.
Coming soon
AI Automation · 11 min read
The automation stack that saved us ~$1M/yr
The exact voice agent, inbox agent, and workflow stack we deployed at Green Bay Remodeling. Vendors, prompts, guardrails.
Coming soon
Want these in your inbox when they drop?
One essay a fortnight. Zero list-swaps. Unsubscribe with a click.